Video Marketing

New Advertising Trends: Storyscaping with Whiskas

Creating a new world for your brand through storyscaping: Whiskas case study Stop Creating Ads, Start Creating Worlds GastonLegorburuand DarrenMcColl Sounds pretty inspiring, right? Out with the short audio-visual blasts that typify old advertising methods, and in with telling a story with continuity, scope and perspective. The innovation in storyscaping is in creating a…
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