How to...Sales & Marketing

How to Reduce Advertising Costs by 20% in 10 Minutes

Most businesses that run Google search ads usually have a special search campaign that is set up to protect their brand against competitors. Its main feature is to show ads for brand queries (for example, ‘Amazon’ or ‘eBay’). Without this, it’s even easier for other companies in the same industry to show ads for your brand search requests and steal your web traffic. But is this…
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Video Marketing

Top 7 Video Marketing Trends in 2020

In 2019, the proportion of companies using video for advertising is a staggering 81%, which is 63% more than just a year earlier. It’s coming to the point where even the most conservative (or lazy) marketer can no longer dodge the video marketing craze. If you’re ready…
Best PracticeVideo Marketing

5 Types of Video Production

Need a marketing video for your small business but lacking in funds? Or is there enough budget for an upscale ad for your luxury hotel but creativity isn’t really your forte? Fear not: there is just the right solution, or in this case production service, for every…